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What we're printing?

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Social Media Video

GE launched each Livestream positioned cameras into GE industrial printers and let the high-powered laser beams do the talking…for 5.. Hours. As the result Millions of viewers tuned in for the first live-stream, where EG asked the community to "GUESS WHAT WE'RE PRINTING?"

Few know that GE has an entire disruptive division dedicated to additive manufacturing - also known as industrial 3D printing. GE Additive sells machines, materials, and services to help businesses from aerospace to healthcare use 3D printing to print parts that were once impossible.

GE wanted to raise awareness of their innovative technology to tech enthusiasts and influential business decision makers, GE let viewers witness the process of imagination first hand...through a series of "Slow TV" Livestreams.

Each Livestream positioned cameras into GE printers and let the high-powered laser beams do the talking…for 5.. hours. Millions of viewers tuned in for the first live-stream, where we asked our community to "GUESS WHAT WE'RE PRINTING?

Next step was #PrintMeAFlight where GE live streamed a boarding pass-ticket being 3D printed in real-time and revealed the one lucky aviation fan with a trip to the Osh Kosh Airshow.

RESULTS: +2 M live stream viewers, +5 Hrs, GE exceeded platform benchmarks by double digits, raised awareness of GE's

Credits

CREATIVE DIRECTORS

Kai Kazuto, Alex Mulhearn

ART DIRECTORs

Laura Manrique, Winston Noel

Copywriter

Brittany Newman