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Creative Feed

A curated collection of creative advertising ideas for your next digital marketing campaign

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Zendesk Alternative

A lot of potential customers often explore competitors by googling "Productname Alternatives". In 2014 Zendesk hijacked the Google search by building a website for a fictitious alternative rock band called Zendesk Alternative. It still on the top after five years.

Great for:

SaaS
SEO

Insta Novels

New York Public Library aims to make the stories more widely available, reach new audiences, and turn a space for fleeting interactions into one for immersive reading.

Great for:

Social Media
Instagram

"Wrapped" by Spotify

Spotify nailed personalised marketing. The "Wrapped" campaign is very personalised based on data storytelling. It’s shareable. It is on time. Everything is just perfect.

Great for:

Personalization
SaaS

The Phone Cleanse

As a newcomer to the mobile industry, Xfinity Mobile broke through to the audience with an unexpected message: use your phone less.

Great for:

Goodwill

Pigeon Emails

Veed.io found a funny and creative way of getting in contact with large companies by running a little marketing campaign called it "Pigeon as a service". Like the time they send them a plastic pigeon!

Great for:

Email Marketing
SaaS

More creative ideas in our newsletter

Guess what we're printing?

GE launched each Livestream positioned cameras into GE industrial printers and let the high-powered laser beams do the talking…for 5.. Hours. As the result Millions of viewers tuned in for the first live-stream, where EG asked the community to "GUESS WHAT WE'RE PRINTING?"

Great for:

Social Media
Video

a Fake Hair

Dark Pattern

There is a fake hair on this ad to get you to swipe up. Someone needs to stop these “growth hackers.”

Data in Dollars

Xfinity Mobile, a wireless carrier brand, using pre-rolls on Youtube shows how much it will cost to watch the video through other networks. A great creative example of comparing your buisness with competitors.

Great for:

Video

Y-3 Split Screen

The first ever multi-cam Instagram livestream is a completely unique live experience for Y-3 - a brand known for its obsession with innovation.

Great for:

Social Media
Ecommerce

Overcrowded Banners

Prolam Y&R agency created a campaign through the internet's smallest media. For a full day, they broadcasted live the reality of several families. Through rich media banners, the agency showed how an entire day went.

Great for:

Social
Banners

Yoox Exclusive

One-off designer pieces only available in YouTube pre-rolls. Skip them and you’ll miss them.

Great for:

Youtube
Ecommerce

There’s a Playlist For That

A hyper contextual out-of-home and digital campaign that is localised and personalised for users. It is geo-targeted based on cities, neighbourhoods, and traffic intersections, with one liners that depict relatable life situations and hyper-local cultural nuances.

Great for:

Video
Social

Instagram your Fridge

A social media activation by Smirnoff that gets people to seek inspiration by Instagramming a photo of their fridge.

Great for:

Instagram
Ecommerce

Targeted Gift

AJD.com uses a Facebook algorithm to target consumers (men), creating automated ads that show exactly what girlfriends wanted this Valentine’s Day.

Great for:

Ecommerce
Facebook ads

Stories Ordering

Burger King hacked the popular stories feature on Instagram to create a one of kind Whopper building experience.

Great for:

Ecommerce
Social Media

#AxThePinkTax

European Wax Center launched its #AxThePinkTax campaign to raise awareness surrounding the often-overlooked Pink Tax: the extra amount of money women are charged for everyday products and services throughout their lives.

Great for:

Ecommerce
Social Media

Stories Are Everywhere

Instagram challenge users to be as creative as they can with just stickers, brushes and some live video. An amazing example of how low-cost production can boost your creativity and brings new ideas in advertising.

Great for:

Instagram
Social Media

More creative ideas in our newsletter

Make My Sandwich

Arby’s brilliant transition from creating custom, hand-crafted content out of the brand’s packaging to using actual sandwich ingredients to build real-time, quick-response social portraits.

Great for:

Ecommerce
Social Media

Keep it Clean

Renault has launched a campaign to promote the all-electric Renault Zoe that dovetails with the first day of the Ultra-Low Emissions Zone (ULEZ) - an initiative to improve air quality in London.

Great for:

Social Media
Twitter

Live Looper

Using the delayed audio and video from a Facebook Live, the band The Academic managed to create a loop version of their song "Bear Claws." Whatch the video!

Great for:

Viral
Low-cost

KFC Scroll Thru

KFC offers an alternative variation of 'live-feed,' by launching a drive-thru that sits within social media threads, where users can order food at a 'cluck' of a button.

Great for:

Ecommerce
Social Media

Who is the King

Burger King's first entry into Belgium has caused a royal rumble. It plans to open its first restaurant in the country by the end of June, 2017 but its new advert, which challenges Belgium's royal family, has been creating all the headlines.

Great for:

Viral
Social Media

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