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Insta Novels

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Social Media Instagram

New York Public Library aims to make the stories more widely available, reach new audiences, and turn a space for fleeting interactions into one for immersive reading.

Recently, the New York Public Library introduced Insta Novels with the goal of “reimagining Instagram Stories to provide a new platform for iconic stories.”

With the rise of social media in the past decade, attention spans have decreased and the addiction to technology has taken away from consuming off-line content. By embracing social channels like Instagram, the New York Public Library found a way to inspire this new generation of readers through creating digital content that expands their knowledge-base of the classics.

They teamed up with the creative agency Mother and well-known illustrator Magoz to bring classics to life in the form of ephemeral content with each page only lasting 10 seconds in nature before disappearing. Luckily, these books live in the Highlights section on Instagram and can be viewed at any time. The three books they’ve piloted include Alice's Adventures in Wonderland, The Yellow Wallpaper, and The Metamorphosis.

Here are four ways the New York Public Library has been able to capture a new audience using the classics.

RESULTS: The launch of Insta Novels has been a resounding success. The library says it has seen an increase of 100,000 new Instagram followers.

Credits

Agency

Mother New York