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Live Looper

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Using the delayed audio and video from a Facebook Live, the band The Academic managed to create a loop version of their song "Bear Claws." Whatch the video!

Any time there's a live streaming video, there will always be a little bit of delay in the feed. If you've ever been on a conference call, the short delay is noticeable enough to make things slightly awkward, but on services like Facebook Live, the delay can be multiple seconds.

Most people live with it, the band The Academic decided to embrace it.

Using the delayed audio and video from a Facebook Live, the band managed to create a loop version of their song "Bear Claws." It's a little easier to understand if you actually see it in action, but essentially, the band performs for a Facebook Live feed that's then projected behind them. They manage to sync up and perform with the same delayed feed a few seconds later, and as the song progresses, it gets more and more interesting.

"We rearranged each instrument on “Bear Claws” to fit Facebook Live’s delay, with each loop getting more complex, adding instruments, rhythms, and melodies. Additionally, by projecting the video live from a soundstage we created an infinite tunnel consisting of all the previously recorded loops," the band explained on YouTube.

RESULTS: 300% increase weekly Spotify listens, 500% increase month-to-month single sales, 3M+ views of perfomance, Sold out shows around the world. All with $0 media spend.

Credits

CREATIVE DIRECTORS

Pol Hoenderboom, Bart Mol

Creative Assistant

Tatiana Duarte

Creative Technologist

Filip Williander