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Instagram Stories

Great for:

Instagram Social Media

Instagram challenge users to be as creative as they can with just stickers, brushes and some live video. An amazing example of how low-cost production can boost your creativity and brings new ideas in advertising.

Work for Instagram was a multi-channel, integrated campaign that presented the world through the lens of Instagram Stories. Inspired by the endless ways that the Instagram community was already using Stories tools, the campaign demonstrated the infinite ways that stickers, Boomerang, brushes and the Live function can help turn any moment into something special—it showed that “Stories Are Everywhere.”

Reflecting how the platform behaves, the campaign’s executions aimed to inspire and excite the audience about the many possibilities available to express themselves. Film content presented small, unexpected moments that are instantly sharable and dynamic outdoor was contextual to the user’s environment. Within the Instagram app, function drivers educated users about the array of features. These executions playfully worked together to remind users that Instagram Stories is the place to share life’s highlights and all the casual, everyday moments in between.

Credits

CREATIVE DIRECTORS

Cal Al-Jorani, Thierry Albert

ART DIRECTORs

Cecilia Pignocchi

Copywriter

Andrew Duncan